8 Tips for a Successful Social Media Cause Campaign

8 Tips for a Successful Social Media Cause Campaign

Smashyn’s Social Media Director, Meaghan Edelstein, recently published an article with Mashable: 8 Tips for a Successful Social Media Cause Campaign. In this piece Meaghan provided excellent advice for businesses, individuals and nonprofits who want to start a cause campaign. Here are the main talking points of the article: Create a Strong Theme with Clear Goals Seek a Non-profit...

Read More

How To Avoid Social Media Virus Attacks

How To Avoid Social Media Virus Attacks

By now we’re sure you’ve heard about the latest malware attack on Facebook. This isn’t the first time Facebookers have fallen prey to sneaky virtual viruses.  Over the last several months videos, links and messages have caused millions of social media savvy people around the world to worry.  If you want more information on the “hilarious video” Facebook malware...

Read More

Twitter Tips

Twitter Tips

If your company is using Twitter to connect with customers there are some things you should keep in mind. Favorites: Its important to favorite tweets, RTs and mentions that you consider most representative and favorable for your brand.  Many tweeters will click on your favorites to see what you are all about, who supports you, what you tweet about etc…. Do not over use Favorites....

Read More

HOW TO: Start a Small Business Social Good Campaign

HOW TO: Start a Small Business Social Good Campaign

Our social media Director, Meaghan Edelstein, recently had an article published in Mashable.  This piece is meant for small and medium business owners who want to grow their social media presence by running a hugely successful cause campaign. Through her article Meaghan advises on which charities to partner with, how to craft your campaign and shares great tools to make the campaign come...

Read More

Social Media Platforms & Your Brand

Social Media Platforms & Your Brand

Building a social media presence takes time and thought. What are your goals, who is your audience, what messages do they respond to and how should those messages be delivered are just a few questions you should consider before building a social media empire. Here are some quick tips on what different platforms have to offer. Facebook: Most brands immediately think of Facebook when they...

Read More