HOW TO: Start a Small Business Social Good Campaign
Our social media Director, Meaghan Edelstein, recently had an article published in Mashable. This piece is meant for small and medium business owners who want to grow their social media presence by running a hugely successful cause campaign.
Through her article Meaghan advises on which charities to partner with, how to craft your campaign and shares great tools to make the campaign come to life. Here is the original piece from Mashable’s blog:
If you go online, watch TV or listen to the radio, you’ve probably heard about the Pepsi Refresh or Chase Community Giving Projects; two huge campaigns from mega-conglomerates that are using social media to raise money and do some good.
It’s no secret that people are more inclined to purchase from companies who are working to improve our world. Cause marketing is a great way to both draw people to your company and create good will. And it’s definitely something small businesses can take part in, too. READ MORE