How To Run A Promotion On Facebook

Most brands understand the importance and benefits of social promotions. What they don’t always consider are the constraints that go along with running Facebook promotions.  Along with Federal and State laws, Brands must also follow Facebook’s Promotional Guidelines when running a contest on their platform.  Here are some of Facebook’s rules, this is not a complete list only...

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Branding Advice From Starbucks

Branding Advice From Starbucks

Starbucks’s Vice President of Brand, Chris Bruzzo, presented at Mashable’s Media Summit last week. Bruzzo spent his presentation explaining how Starbucks uses social media platforms to communicate and engage with their consumers. Here are some tips he shared: Ask yourself, what do our fans want? If your brands consumers have particular issues, questions and even complaints you can use that...

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Its Been A Great Week In Social Media

Its Been A Great Week In Social Media

This week has been full of amazing social media news! Rather than recreate the wheel we suggest you check out the following links: Social Media Intern: Our very own Rachel Solimini started a blog all about being a social media intern. This should be a fun and educational read for those who want to follow someone through their social media career from day one. The Associated Press Stylebook...

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8 Tips for a Successful Social Media Cause Campaign

8 Tips for a Successful Social Media Cause Campaign

Smashyn’s Social Media Director, Meaghan Edelstein, recently published an article with Mashable: 8 Tips for a Successful Social Media Cause Campaign. In this piece Meaghan provided excellent advice for businesses, individuals and nonprofits who want to start a cause campaign. Here are the main talking points of the article: Create a Strong Theme with Clear Goals Seek a Non-profit...

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Twitter Tips

Twitter Tips

If your company is using Twitter to connect with customers there are some things you should keep in mind. Favorites: Its important to favorite tweets, RTs and mentions that you consider most representative and favorable for your brand.  Many tweeters will click on your favorites to see what you are all about, who supports you, what you tweet about etc…. Do not over use Favorites....

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