How Coca-Cola Created It’s “Happiness Machine”

How Coca-Cola Created It’s “Happiness Machine”

Smashyn’s Social Media Director, Meaghan Edelstein, recently published an article with Mashable: How Coca-Cola Created It’s “Happiness Machine”. This piece is an interview with both Coca-Cola and Definition 6, the agency responsible for bringing the video to life.  If you’ve ever wanted to know what big name brands do to create a top notch video and get it to go...

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Mashable Summit Ricky Van Veen

Mashable Summit Ricky Van Veen

SMASHYN attended the first ever Mashable Summit at Time Square Center in NYC this past Tuesday. It was a great event with top notch speakers, a movie star and even an Oprah moment. Some of you may have even watched via live stream. But, if you weren’t lucky enough to attend or watch we will be posting about some of the best speakers and most useful advice over the next couple days. Ricky Van...

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HOW TO: Start a Small Business Social Good Campaign

HOW TO: Start a Small Business Social Good Campaign

Our social media Director, Meaghan Edelstein, recently had an article published in Mashable.  This piece is meant for small and medium business owners who want to grow their social media presence by running a hugely successful cause campaign. Through her article Meaghan advises on which charities to partner with, how to craft your campaign and shares great tools to make the campaign come...

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