Branding Advice From Starbucks

Branding Advice From Starbucks

Starbucks’s Vice President of Brand, Chris Bruzzo, presented at Mashable’s Media Summit last week. Bruzzo spent his presentation explaining how Starbucks uses social media platforms to communicate and engage with their consumers. Here are some tips he shared: Ask yourself, what do our fans want? If your brands consumers have particular issues, questions and even complaints you can use that...

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Mashable Summit Ricky Van Veen

Mashable Summit Ricky Van Veen

SMASHYN attended the first ever Mashable Summit at Time Square Center in NYC this past Tuesday. It was a great event with top notch speakers, a movie star and even an Oprah moment. Some of you may have even watched via live stream. But, if you weren’t lucky enough to attend or watch we will be posting about some of the best speakers and most useful advice over the next couple days. Ricky Van...

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8 Tips for a Successful Social Media Cause Campaign

8 Tips for a Successful Social Media Cause Campaign

Smashyn’s Social Media Director, Meaghan Edelstein, recently published an article with Mashable: 8 Tips for a Successful Social Media Cause Campaign. In this piece Meaghan provided excellent advice for businesses, individuals and nonprofits who want to start a cause campaign. Here are the main talking points of the article: Create a Strong Theme with Clear Goals Seek a Non-profit...

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How To Use YouTube in Your Social Media Campaign

How To Use YouTube in Your Social Media Campaign

At SFIMA there were several tracks you could attend. One included a great presentation by Murray Izenwasser on YouTube, on how important video is in the social media world. According to @MurrayIz marketers rely too much on popular social media sites such as Facebook, LinkedIn, and Twitter. Instead of concentrating all of your energy on these social sites, Murray suggests first putting your...

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Social Media: What We Learned At SFIMA Conference

Social Media: What We Learned At SFIMA Conference

Over all this was an insightful conference with some great speakers.  However, one major problem was the lack of internet service at the conference. Having a social media conference without internet access doesn’t make a lot of sense.  But, instead of focusing on a rather big pitfall we will share some of the most helpful tips: Keynote speaker Mitch Joel was fantastic. Many of you may...

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