Branding Advice From Starbucks

Branding Advice From Starbucks

Starbucks’s Vice President of Brand, Chris Bruzzo, presented at Mashable’s Media Summit last week. Bruzzo spent his presentation explaining how Starbucks uses social media platforms to communicate and engage with their consumers. Here are some tips he shared: Ask yourself, what do our fans want? If your brands consumers have particular issues, questions and even complaints you can use that...

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Mashable Summit Ricky Van Veen

Mashable Summit Ricky Van Veen

SMASHYN attended the first ever Mashable Summit at Time Square Center in NYC this past Tuesday. It was a great event with top notch speakers, a movie star and even an Oprah moment. Some of you may have even watched via live stream. But, if you weren’t lucky enough to attend or watch we will be posting about some of the best speakers and most useful advice over the next couple days. Ricky Van...

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