How Coca-Cola Created It’s “Happiness Machine”

How Coca-Cola Created It’s “Happiness Machine”

Smashyn’s Social Media Director, Meaghan Edelstein, recently published an article with Mashable: How Coca-Cola Created It’s “Happiness Machine”. This piece is an interview with both Coca-Cola and Definition 6, the agency responsible for bringing the video to life.  If you’ve ever wanted to know what big name brands do to create a top notch video and get it to go...

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Mashable Summit Ricky Van Veen

Mashable Summit Ricky Van Veen

SMASHYN attended the first ever Mashable Summit at Time Square Center in NYC this past Tuesday. It was a great event with top notch speakers, a movie star and even an Oprah moment. Some of you may have even watched via live stream. But, if you weren’t lucky enough to attend or watch we will be posting about some of the best speakers and most useful advice over the next couple days. Ricky Van...

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Social Media Platforms & Your Brand

Social Media Platforms & Your Brand

Building a social media presence takes time and thought. What are your goals, who is your audience, what messages do they respond to and how should those messages be delivered are just a few questions you should consider before building a social media empire. Here are some quick tips on what different platforms have to offer. Facebook: Most brands immediately think of Facebook when they...

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How To Use YouTube in Your Social Media Campaign

How To Use YouTube in Your Social Media Campaign

At SFIMA there were several tracks you could attend. One included a great presentation by Murray Izenwasser on YouTube, on how important video is in the social media world. According to @MurrayIz marketers rely too much on popular social media sites such as Facebook, LinkedIn, and Twitter. Instead of concentrating all of your energy on these social sites, Murray suggests first putting your...

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