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SMASHYN.com http://www.smashyn.com Interactive Marketing & Affiliate Management Wed, 27 Dec 2017 15:22:53 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.3 Smashyn: As Featured in Inc. Magazine http://www.smashyn.com/blog/smashyn-as-featured-in-inc-magazine.html http://www.smashyn.com/blog/smashyn-as-featured-in-inc-magazine.html#comments Fri, 30 Jul 2010 14:00:47 +0000 http://www.smashyn.com/?p=692 As you’ll read in this article, Smashyn is a fan of Flowtown and its versatile and helpful applications. Inc. Magazine reached out to our Social Media Director, Meaghan Edelstein to ask her how we used FlowTown for our clients.

Your business has accumulated an e-mail list, but you have no idea how to connect those e-mail subscribers to your Facebook page, your Twitter followers and other social networks. You’re looking for a relationship with those customers, maybe something more than responses to your marketing e-mails. Enter Flowtown.com. Flowtown is simple tool that allows you to run a list of e-mails and obtain the connected accounts on Facebook, Twitter, StumbleUpon, LinkedIn and more than 40 other networks. You can then communicate with the people from your list on those networks as well.

Flowtown has proven to be a useful tool for Smashyn.  It allows us to reach out to specific demographics, such as  Facebook/Twitter/Blogger etc… We highly recommend using FlowTown as a Social Media tool.

Read the Full Article in Inc. Magazine Here

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Apple’s iPad: Feautures and Usability http://www.smashyn.com/blog/apple%e2%80%99s-ipad-feautures-and-usability.html http://www.smashyn.com/blog/apple%e2%80%99s-ipad-feautures-and-usability.html#comments Thu, 29 Jul 2010 14:00:33 +0000 http://www.smashyn.com/?p=686

Recently, our Director Meaghan Edelstein wrote a guest post for Tech Tonic (Palm Beach Post‘s Blog). This piece discusses Apple iPad’s useful features for home and office for the professional. Find links to cool and helpful applications.

Apple’s popular iPad was released in April, and ever since, it’s hard to go a day without hearing about it. What’s so great about the iPad? Is it really that useful? Is it worth the cost or is it simply an expensive toy?For many, the iPad can be a beneficial device to be used for business and home. For those looking into getting one, here’s a quick overview of some features of this new device, as well as insight from local iPad owners:

Read the Entire Article

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Beauty and Bloggers http://www.smashyn.com/blog/beauty-and-bloggers.html http://www.smashyn.com/blog/beauty-and-bloggers.html#comments Wed, 28 Jul 2010 14:03:35 +0000 http://www.smashyn.com/?p=671 As many of you know Smashyn is a consulting firm that focuses on social media and the beauty industry. As such, we want to share the most current happenings in the social media and beauty industries. The article below was recently published in the July, 2010 issue of Beauty Store Business. In this article author, Linda Kossoff, provides helpful tips on how to use the beauty bloggers to grab the attention of your consumers.

Grab the attention of consumers by partnering with one of their biggest influences: the beauty blogger

Remember when businesses first discovered that being associated with a celebrity could push their profits through the roof? In the 1970’s, the owner of a local watch repair or dry cleaners establishment would hang a famed actor’s 8-by-10 glossy on the wall, hoping that customers would see it and thing, “Well, if this place is good enough for Erik Estrada of CHiPs, it’s good enough for me.”  This simple marketing strategy ultimately gave way to more sophisticated celebrity endorsements in print and on the big and small screens. And the concept still works.

But how many business owners can garner the support of a popular celebrity? And, perhaps more to the point, would today’s sophisticated consumer really believe that a television actor is an expert on dry cleaning?

Enter a new kind of celebrity: the Internet blogger. For many businesses, achieving a mention – or better yet, a thumbs-up – on a popular blog yields better results than any conventional celebrity endorsement. Why?

  • Consumers trust people who seem to be their peers, as opposed to wealthy stars who are likely being compensated for their endorsements.
  • Consumers get to see not only the blogger’s opinions, but those of other consumers who write in their comments, adding to the trust factor.
  • The global access of the Internet provides limitless exposure potential.

This article was originally published in Beauty Store Business but is not longer available online.

]]> http://www.smashyn.com/blog/beauty-and-bloggers.html/feed 3 Deposit Checks With Just 2 Clicks From Your iPhone http://www.smashyn.com/blog/deposit-checks-with-just-2-clicks-from-your-iphone.html http://www.smashyn.com/blog/deposit-checks-with-just-2-clicks-from-your-iphone.html#comments Tue, 27 Jul 2010 19:47:53 +0000 http://www.smashyn.com/?p=665 Have you been meaning to deposit a check lately, but haven’t found the time? It’s never fun to have anything hanging over your head, especially uncashed MONEY. Recently, we came across  something that will definitely make your life easier.

Chase has added some cool new features to their mobile banking application for Iphone. The new features include being able to deposit a check through your Iphone camera. (How cool is that?)

So we haven’t seen it in action but this is how Chase says it works. First open up the app, and take a picture that is clear of the front and back of the check. (Don’t forget to sign the back!)

The application will then determine the amount and whether the check is valid. After verifying this, you can deposit the money into the account.

However Chase is not the first bank to do this. USAA, a privately held bank tried the application about a year ago. But since USAA isn’t a staple banking institution this application hasn’t gained the popularity that the Chase Mobile Banking will.

As for the security of using this system, Chase suggests voiding those checks after “deposting” them through the mobile app.

So will you switch to Chase just for easier check deposits?? What bank will be next to hop on the technology bandwagon??

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Facebook is Adding More Features to the Like Button http://www.smashyn.com/blog/facebook-is-adding-more-features-to-the-like-button.html http://www.smashyn.com/blog/facebook-is-adding-more-features-to-the-like-button.html#comments Mon, 26 Jul 2010 19:47:53 +0000 http://www.smashyn.com/?p=643

Comment on What You Like

Now, there will be an iFrame version of the Like button, which will allow you to share the bigger story with the user’s friends.

Connect with Specific Users

Facebook encourages websites who people may want to connect with, such as a brand or product, to send out relevant updates to its connected users. For example, for those who have liked a specific product, send out a targeted special to them only.


Facebook recently added the ref and source parameters allowing testing and optimization for the use of the Like button on your website. This will easily allow you to do a/b tests of placement and types of the Like button.

Know Where They’re Clicking on Facebook

When using the ref parameter, you can also add a fb_source parameter to find out which type of stream it is, and where the click happened. Facebook filters the URLs to protect user privacy. It removes personal information while still exposing the anonymous source.

To add the new Like Button Feature and learn more…Click here!

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How Coca-Cola Created It’s “Happiness Machine” http://www.smashyn.com/blog/how-coca-cola-created-its-happiness-machine.html http://www.smashyn.com/blog/how-coca-cola-created-its-happiness-machine.html#comments Wed, 21 Jul 2010 21:07:58 +0000 http://www.smashyn.com/?p=638 Smashyn’s Social Media Director, Meaghan Edelstein, recently published an article with Mashable: How Coca-Cola Created It’s “Happiness Machine”. This piece is an interview with both Coca-Cola and Definition 6, the agency responsible for bringing the video to life.  If you’ve ever wanted to know what big name brands do to create a top notch video and get it to go viral check out Edelstein’s article.

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How To Run A Promotion On Facebook http://www.smashyn.com/blog/how-to-run-a-promotion-on-facebook.html http://www.smashyn.com/blog/how-to-run-a-promotion-on-facebook.html#comments Fri, 16 Jul 2010 14:18:42 +0000 http://www.smashyn.com/?p=631

Most brands understand the importance and benefits of social promotions. What they don’t always consider are the constraints that go along with running Facebook promotions.  Along with Federal and State laws, Brands must also follow Facebook’s Promotional Guidelines when running a contest on their platform.  Here are some of Facebook’s rules, this is not a complete list only those rules we find most interesting and often broken:

You may not publicize or administer a promotion on Facebook if:

  1. The promotion is open or marketed to individuals who are under the age of 18;
  2. The promotion is open to individuals who reside in a country embargoed by the United States;
  3. The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India;
  4. The promotion is a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form of consideration.

As you can see from the above list there are certain things your promotional rules must include in order to abide by Facebook rules.  This means in order to run any type of promotion, sweepstakes or not, clear rules must be composed and posted.

Administering a Promotion through the Facebook Platform:

  • You may not administer any promotion through Facebook, except that you may administer a promotion through the Facebook Platform with our prior written approval.
  • Users can only enter the promotion in the following locations on Facebook: On the canvas Page of an application on the Facebook Platform, On an application box in a tab on a Facebook Page.
  • Must include the following language in a clear and conspicuous manner adjacent to any promotion entry field: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to [recipient(s) of information] and not to Facebook.
  • You will not mention “Facebook” in the promotion’s rules except in the following ways: (i) “You can enter the Promotion through the [application name] application on the Facebook Platform. You can also find the application on the [tab name] tab on the [Page name] Page on Facebook.”; (ii) to fulfill your obligations under Section 3.7.

As you can see from the above rules it isn’t as easy as one would think to administer a promotion through Facebook. In order to run any type of promotion on Facebook one needs prior written approval. Upon receiving approval there are still important steps that need to be taken. This means if you want to run your promotion on Facebook you will need to plan ahead and be sure to secure written approval.

Examples to help you understand how to use Facebook in your promotions

  • You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.
  • You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.
  • You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
  • You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.
  • You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
  • You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.
  • You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
  • You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.

After reading all of these rules we bet you are a little confused. So, now what? Here are some key things you should take away from this post:

1- Hire a company who understands the rules of promotions when it comes to each social platform you want to use, as well as, all state and federal laws.

2- Be aware you can lose the right to have a Facebook Page and understand the ramifications that come along with that loss.

3- Don’t think you can’t use Facebook at all for your promotions, you can, but do it right.

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Smashyn & National Social Media Day Event! http://www.smashyn.com/blog/smashyn-national-social-media-day-event.html http://www.smashyn.com/blog/smashyn-national-social-media-day-event.html#comments Wed, 23 Jun 2010 21:09:30 +0000 http://www.smashyn.com/?p=574

Have you heard about the National Social Media Day Event? For the first time ever Mashable is hosting a world wide social media day on June 30.  Smashyn will be participating in the Palm Beach county Social Media Day celebration in Boca Raton, FL.

On Wednesday June 30 from 6-8:30 pm the Smashyn team, along with over a hundred social media savvy folks will be tweeting away at The Funky Buddha in Boca Raton Florida. Meet up with your friends, fans, tweeps and others from all over Palm Beach County (Of course, Broward and Miami folks – you’re ALWAYS WELCOME too!)

Drink specials from The Funky Buddha, light refreshments, fresh baked cookies by The Cookie Maven, entertainment by Modernesque Burlesque, Swag Bag giveaways to the first 150 attendees and amazing raffle prizes.

Come for the social media event (#SMDayFL) , stay for The Funky Buddha’s popular Open Mic Night beginning at 8:30pm, hosted by the one-and-only Richy LaLa!

Email Emilyontheave@yahoo.com, facebook msg or tweet @EmilyontheAve for more information or for sponsorship opportunities.

Hope to see you there!

Sponsored by The Funky Buddha Lounge Boca, Vista BMW, Pretty. Useful. Stuff., The Cookie Maven, Nourishe Spa Delray Beach, Elfmatronics, Modernesque Burlesque, Sunrise Cinemas, Bawls, Soocial.com, Sole Doctors/ Born2Shine, Smashyn.com and the South Florida Social Geeks.

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Branding Advice From Starbucks http://www.smashyn.com/blog/570.html http://www.smashyn.com/blog/570.html#comments Mon, 14 Jun 2010 13:54:22 +0000 http://www.smashyn.com/?p=570 Starbucks’s Vice President of Brand, Chris Bruzzo, presented at Mashable’s Media Summit last week. Bruzzo spent his presentation explaining how Starbucks uses social media platforms to communicate and engage with their consumers. Here are some tips he shared:

Ask yourself, what do our fans want? If your brands consumers have particular issues, questions and even complaints you can use that information to help improve your brands image and sales. Starbucks created an online space, My Starbucks Ideas, where customers can submit ideas. The coolest part, Starbucks, takes those ideas and implements them in stores throughout the U.S.

Another great tip Bruzzo shared was the importance of taking your digital campaigns and bringing them to your physical store. If you have a brick and mortar space take an online campaign and bring it to your store as well. Starbucks did this with their Free Pastry Day campaign.

Thanking your customers and social media fans is one of the most important things a brand must remember to do. Bruzzo stressed this near the end of his presentation. While Starbucks has come up with great campaign ideas and has implemented them well it is really the fans of this brand who are responsible for all their success.

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Mashable Summit Ricky Van Veen http://www.smashyn.com/blog/mashable-summit-ricky-van-veen.html http://www.smashyn.com/blog/mashable-summit-ricky-van-veen.html#respond Thu, 10 Jun 2010 17:55:07 +0000 http://www.smashyn.com/?p=503 SMASHYN attended the first ever Mashable Summit at Time Square Center in NYC this past Tuesday. It was a great event with top notch speakers, a movie star and even an Oprah moment. Some of you may have even watched via live stream. But, if you weren’t lucky enough to attend or watch we will be posting about some of the best speakers and most useful advice over the next couple days.

Ricky Van Veen co-founder of CollegeHumor.com shared some excellent information on videos. Here are some of the tips he shared:

1– Make good branded content: don’t simply upload videos for the sake of doing it. First think, why would anyone watch this video?

2-Be flexible. This can sometimes be hard for those larger corporations but its important.

3-Try to be edgy and different. Here is a great video from CollegeHumor.com that is both: Unanswered Lost Questions.

4-Polls show 35% of viewers leave your video after 30 seconds so get to the point and quickly.

5-Give people a reason to share your video. Think about the person watching the video when making it.  What would motivate your viewer to show their friends & family? If you can’t answer why your viewer would want to share they probably won’t.

6-Keep it short, 2-3 minute video’s work the best.

7-Provide Clear titles so people can find your video.

8-Put your hook in the first 20 seconds of the video.

These tips should help increase your video visibility.  Remember, people watch video because they want to be entertained. Being fun, innovative and having good brand personality will help improve video subscription and maybe even get one of your videos to go viral.

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